![]() ![]() ![]() If your social media goals are data-informed, then figuring out how to reach them is just a matter of reviewing your previous performance reports.īrands published an average of 10 social posts per day across networks in 2023-unchanged from the benchmarks we saw for Q1 – Q3 2022.įrom a publishing standpoint, consumer-facing industries consistently surpassed this goal. Narrowing in on posts published can help you reverse engineer the publishing volume needed to reach certain impressions, engagements and engagement rates. While this may seem simple, it’s often at the foundation of a successful social media strategy. It measures the number of posts published across accounts during a specific period. Posts published is a straightforward metric. Download the report for a full look at the data.ĭownload the 2024 Content Benchmarks Report Posts published Here’s a detailed breakdown of each metric, along with benchmark data from the top three most active industries for each metric. The Content Benchmarks Report analyzed more than 2.1 billion messages from over 1 million public social profiles that were active between Januand Decemto pull industry benchmarks on three specific areas: posts published, inbound engagements and outbound engagements. ![]() What to measure in 2024: Social media benchmarks by industry Teams can compare their results against three different types of social media benchmarks: industry benchmarks, competitive benchmarks and personal benchmarks. Marketers often use benchmark data to create realistic social media goals. How to find social media benchmarks by industry with SproutĪ social media benchmark serves as a performance standard that allows social media teams to assess and compare the effectiveness of various strategies and campaigns.Social media engagement benchmarks across social networks.What to measure in 2024: Social media benchmarks by industry.Before diving into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure that 2024 is your best year yet. Use data from Sprout’s 2024 Content Benchmarks Report to illuminate opportunities to fine-tune your strategy in a way that resonates with your target audience. Industry benchmarks provide the context needed to tell a richer story about your social media marketing strategy. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. ![]()
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